Sometimes I even asked what criteria I select advertising and post them here in MX. The question can be answered actually quite simple: you have to like me, surprise me and leave a lasting impression on me. Whether it's funny now, or provoked. It is important that they stand out. And that's ultimately the success, the desire to advertisers: the people I keep in mind as well and see. And who is good advertising, which is perhaps the product well. And again, what sells ;-)
"Get Much Much More For Less" is the slogan for the advertising of the Buenos Aires Zoo. Why should we spend so much money for a fake toy when you can go to the zoo and see the real animals? Of course, the comparison is not entirely fair, because then at least the stuffed animal you own. But advertising, created by Saatchi & Saatchi in Argentina can be proud of.
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