Anyone who has dealt with a little advertising on German television, will hardly have overlooked the new advertisement for the BMW X1. Currently, the commercial is running for the new model from BMW in the television up and down and not only impressed by his truly modern cuts and illustrations but of course also by the excellent musical accompaniment. You can tell that BMW now a different wind is blowing. The advertisement looks fresher and more modern, the target audience is a little younger look without being too young. On the contrary: Stylish and hip, high quality and at the same time with great joy ride. The advertisement for the BMW X1 sets the mood.
The music for the advert from BMW X1 comes from the way the group is called and Digitalism Zdarlight. A song that I was even before use in advertising very well known and this fact naturally makes a little better. Compliment to BMW for the great compliment of advertising and of course the agency behind it. Advertising for a top-class product. Keep it up.
I find it interesting the overall development of the market and also at BMW. Formerly an X5 was not big enough, and today is the new compact size - but that's exactly the challenge to the advertising. When a bright white is out tomorrow, Ariel gives up a lively cast - which until then felt absolutely no clean clothes today is worse than beating children.
Has selected interesting I find the Mercedes GLK with a year ago about the same band.
The advertising of BMW still liked me. Whether the BMW 5 Series or the Kermit the 1er. Also shines here again. BMW - The Ultimate Driving Machine ... and advertising! :)
Pleasant Tuesday!