Based on the latest report from comScore and the statistics on the U.S. online video market, the Internet users in the U.S. about 13.5 billion online videos viewed in October 2008 alone. This represents an increase of around 45 percent compared to last year. Google's own YouTube has to increase its share from 5.4 billion videos. This sounds at first very well. However, the market share of the website since last year fell by almost 10%
The overall market is growing so, but it also increases the number of competitors. Especially the movie studios want this dominance does not stand idly by and have the platform Hulu, which currently is only available in the U.S., sent a powerful competitor. Hulu offers some full episodes and seasons of known series and can thus attract many users to its site. Hulu alone has doubled from July to October its audience base. In addition, Hulu users will see the video with a relatively long average of 11.6 minutes. This is true in view of the content on Hulu no particular surprise, but it offers many ways to generate revenue.
Germany already has over Robert of Basic Thinking wrote a very interesting report about it. YouTube dominates here very clearly, while the other party only to follow with great spacing. That something may not be absolutely positive, also shows the dominance of YouTube's parent Google, which stops in Germany, the absolute domination of the search engines.
In principle, these are all not bad news but to show that one must continue dominance in a particular area for long. Competitors differentiate themselves with special services today from YouTube - fall in Germany on my first Vimeo, although they can not keep up with the high number of videos can score with quality that offers so little platform. For users this means a further and more services. Google must make an effort with YouTube to hold this leadership and to improve further.
This improvement can be seen above all in recent weeks and months. Just the changeover to the new widescreen format is very popular. But also the quality of the videos will be further improved. High quality videos on YouTube are no longer rare.
How it will evolve in the future is still wide open. Gain is not the one who has the most money but the one that will adapt to new market conditions best. And it is in times of new media completely unpredictable.
( via )
[...] According to Comscore, YouTube loses market share, although it [...] absolutely in D
Are there any UGC Hulu? The home page makes the impression that there is to see just a few premium content publishers from the TV world.
[...] Spiegel.de meetinx.de focus.de No Comments so far Leave a comment RSS feed for comments on [...]