When the oldest newspaper in Turkey with the name ZAMAN published an advertisement that deals with the breakthrough of walls, the abandonment of prejudice and the common will, a new future employs open, then does that mean, particularly in Turkey something. The country which still lives very much on the tradition, still has a difficult time to overcome his past and some very questionable traditions but go off, which I also personally can not always understand.
Source: YouTube Screenshot
The newspaper Zaman has taken the theme and together with Ogilvy and Mather in Turkey published an advertisement in the busy Old to leave behind and to open up a new era. Stylized for invisible walls between people who are preventing them from talking to each other, touching each other or even to fall into his arms. Children are prevented from playing with each other, people are prevented from making love and warring parties are prevented to come to terms. Invisible walls must be broken and it needs as always some brave people, who begin.
The newspaper ZAMAN is devoted specifically to this issue and come out is a wonderful spot, I leave you now want to lay warmly to his heart. Have fun watching:
The commercial is really impressive, and brings to the point, what many people think in this country already, but have not yet dared to utter it. I think that this spot can help make people more courageous and to fight against prejudice.
Particularly successful in the spot I find the scene with the girl who can not take the pencil in hand to write. This is the perfect metaphor for that in Turkey there are still many girls who are not enrolled in school and that is quite high, especially among the Turkish women, the illiteracy rate.
Great commercial!
E